Interview with Pure Creation

Please introduce yourself?

My name is Nadine Marola. I am an artist, designer, earth lover, wife, and a mother of 2 amazing children. (3-year-old girl -Kaira and 9month old boy- Malakai)

When & why did you start Pure Creation?

I started Pure creation in 2011 out of pure love for art and design. I wanted to do what I love every day and be in control of my own life.

Tell me a little more about your concept, brand and store and your favourite

Pure creation is about turning my art into décor products like my Moonlights (decorative wall lights), artwork prints and cushion covers. I don’t have a favourite design –whenever I make something new, that is my favourite at that time. I am always busy creating new artworks –expressing new ideas and feelings.

Where did you study and what is your background?

I’ve been doing art since I can remember and had 3 art subjects in school. After school, I studied Graphic Design.

Would you like to design a collection for an important brand? if so which one?

I just do what I love, and express what I feel. I have no desire to design a collection for someone else. If I do get approached I will do it if the project inspires me and gets me excited.

I just want to do what brings me joy.

Where do you sell your collections/designs mostly?

I do trade shows and sell at an indoor market in Houtbay Cape Town. (Bay Harbour market) I also sell wholesale to shops.

What’s your favourite thing you’ve ever created?

That will be a Jim Morrison painting that I made for my husband for his Birthday when we just started dating.

What are you trying to communicate with your art?

I am very inspired by Wabi Sabi- and wish to communicate the same message in my art, which is to see the beauty in all imperfection. To see the beauty in the simplicity and ordinary things in life. I also celebrate the beauty of nature in my art.

What Role does or would you like your work to have in Society?

I wish to inspire people to see the beauty in the imperfections, in the simple ordinary things in life. To live life simply and find joy in the simple things in life.

What has/is strongly impacting your work at the moment?

The beauty of nature and Wabi Sabi. But most of all- being authentic.

What’s the best advice you ever had about how to be more creative?

Be authentic. Be who you are. Don’t try and impress anyone. Do what brings you joy and that will flow into your work. People will see and feel the love and joy in your work.

Being authentic is what makes your work beautiful and attractive.

What are your future plans, dreams and aspirations for Pure Creation?

I would love to start experimenting with natural dyes and printing with plants. Playing with different mediums and fabrics. For me, it is all about having fun.

Isn’t that what it is all about?

Last words…

It’s such a pleasure having Pure Creation on board with Urban Noun. Pure Creations love and respect for nature can be seen in the eyes and movement of her drawings. #whywelovewhatwedo

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