We had the opportunity to spend some time with Maristella from Maiden-Art in May this year. Urban Noun is collaborating with Maiden-Art for a 6 month period in the beautiful town Angera in Northern Italy… Here’s a snippet of the interview.
When & why did you start Urban Noun?
Urban Noun became a concept about 2 years ago when I realised that I wanted to showcase the Modern South African Artisan to the world. South African art, decor and Jewellery is still generalised or thought to be very African in its style i.e wild animal prints and paintings and traditional African art. I feel our artists, although influenced by our African culture and beautiful wildlife, have such an unusual and diverse modern identity to show the world.
This year the dream of being able to showcase South African artisans to a European market finally became a reality.
Tell me a little more about your concept, brand and store and your favourite designs.
Urban Noun came about because I realised I had the opportunity to be able to represent South African Artisans overseas for so many that couldn’t. The South African economy has its challenges, something as simple as our postal service is often unreliable and for small business owners and artisans such as myself, these small hurdles become large obstacles when trying to ship items overseas due to expensive pricing, unreliable delivery and often slow delivery.
Urban Noun is there for the individual artisan and the aim is to market theses individuals to a worldwide market. By marketing them the hope is to grow the artisan’s community back in South Africa which in turn I hope will help in the growth of our art economy and community as a whole. The Urban Noun style is simple and modern with a Scandinavian influence. I think it needs to be so it doesn’t distract from the individual styles of each stockist.
How do you see your business in future?
Hopefully strongly rooted in the European community. The hope then is to be able to take European Artisans to South Africa but also to be able to include artisans from all over the world under the Urban Noun umbrella and connect artisans from all over the world to different markets worldwide.
To read the full article head on over to Maiden-Art’s Blog!
We are delighted to have met Maristella and are so excited about the next few months ahead of us and being able to showcase the talent that our South African artisans have to the Italian people and Europeans alike.